1. What are your target markets? Depending on the markets you are planning on entering, you will be required to follow the mandatory environmental regulations of the state/country. These regulations include but are not limited to the European Union WEEE, the China RoHS and the California Proposition 65. Products that fail to respect specific regulations may be subject to a recall, ultimately hurting your company’s image.
2. Is environmental compliance part of your marketing plan? As we saw previously, some regulations are an obligation. However, there are voluntary regulations that you can choose to follow. Compliance with these regulations can help position your products better and market them from an eco-friendly standpoint.
Before designing your new products, you must consider the two questions above. These will help you gain a clear understanding of your environmental compliance needs.